Loss-making Air India said on Wednesday it had cancelled its controversial $1.6-million deal with an Australian firm to revitalize its brand identity for the upcoming Commonwealth Games. “Following a review of the brand and identity management plans, the project with Cato Purnell Partners has been annulled,” said an Air India spokesperson.
The above article was extracted from Skyline updates of Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).
Monday, August 23, 2010
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